Was that the Pony Post?!
Oh, it's just you, Opal.
Ohhh... Every other day he's here like clockwork!
Not today!
What could possibly be holding him up?!
Strawberry cinnamon cilantro salutations!
- What? - What indeed.
I bet you're wondering what warrants such a welcome!
Well, that welcome is warranted by a pony that whisked up
a warm batch of strawberry cinnamon cilantro cupcakes!
That strangely sickening flavor combination
sounds just as bad as it tastes.
Ugh.
So I came here to offer you some!
After that visually descriptive and disturbing endorsement, I'll pass.
Oh, I almost forgot! I have this letter for you, Rarity!
The post pony was going to deliver it,
but after a strawberry cinnamon cilantro cupcake,
he was feeling kinda queasy.
And since I was heading over anyway, I figured I could do it for him!
Here you go!
What's it say?
I got it!
Woo-hoo!
Got what?
Oh, I have been holding out for the perfect location,
and it finally became available!
So now I can fulfill my dream of opening a boutique in Canterlot!
Whoo! I'm so excited, I think I'm gonna lose my cupcakes!
Rarity's such a savvy businesspony.
I'm so impressed she used the huge bonus
she earned making the costumes for Sapphire Shores' Equestria-wide tour
to open this second boutique!
I take it from your reaction that you like the boutique?
It's lovely.
Gosh, Rarity. I know hard work when I see it,
and it looks like you worked your hooves to the nub!
I don't know. Those hooves don't look nubby.
They look scrubbied and buffied and pedied!
Well, despite my 'nubby scrubby buffy pony pedi,
I actually have been working very hard!
However, I never could have gotten the boutique ready
for the grand opening without the help of my new manager
Sassy Saddles!
Bust my buttons, Rarity!
The ponies from Ponyville!
I knew I needed a manager for Canterlot Carousel,
so when Sassy showed me her resumé and I saw that she worked
in all of the finest boutiques in Canterlot,
I hired her right on the spot!
I then laid out this plan, or "pattern" as we say in the fashion biz,
for Canterlot Carousel so that Rarity's boutique will be
a guaranteed success and those doors will never, ever, ever close!
Wow, Sassy. Your attention to detail is truly impressive.
I've already put a pin in the first piece of the pattern -
Beautify the Boutique!
But next was the very crucial pattern piece -
Marketing to the Mares!
Turns out that everypony here loves royalty!
So I created a collection that beautifully revolves
around the royal element of Canterlot!
And it just so happens there's a hot new princess in Equestria!
In every poll Sassy Saddles took, you were the most popular princess!
Coincidentally, one of my gowns is inspired by the window
in Canterlot Castle commemorating your coronation!
While I've always prided myself on paying attention to detail,
I've taken my latest collection to a whole new level
with "Rarity's Rules of TLC"!
Judging by this baby, TLC stands for Tasty Liquorice Candy!
TLC stands for 'Time, Love, and Couture'.
And while I do agree that this dress has potential,
I've not had enough time to give it enough love to become couture.
But the rest of the gowns in tonight's line
have met Rarity's Rules and are ready to be presented!
My marketing research also confirmed that
customers that viewed somepony famous wearing a gown
wish to own that gown for themselves.
I call this piece of the pattern Celebrity Status!
So, Twilight, we were wondering if perhaps
you might possibly wear this tonight?
If being a princess and wearing that dress
can help your boutique in any way, then I say stick a pin in it.
It's done.
Alright, everypony! Let's set the stage!
Ever since I was a little filly, all I've ever wanted
was to own a boutique here in Canterlot.
Somepony pinch me!
I'm about to open the doors to that very boutique!
Welcome to the grand opening of Canterlot Carousel!
Oh, hello! Oh, nice to see you!
Welcome, welcome!
Oh, I'm so happy to...
That Sassy totally stepped on your hooves, Rarity.
Oh, no! Did she mess up that nice pony pedi?!
Okay. Phew!
Oh, I don't think she meant to.
Rarity, are you ready to reveal the collection?
Is she sure she doesn't wanna do it herself?
Yeah.
Yes, I am.
Fluttershy, could you help Twilight get ready?
Oh, certainly.
Fillies and gentlecolts!
I am designer and couturier Rarity,
I'd like to welcome you - again - to the grand opening
of Canterlot Carousel, and I'm thrilled that you are here to see
my newest collection inspired by this regal city!
- Rarity, I'm- - Fashion Plate of Cosmare magazine!
I'm so honored that Cosmare was able to do
a piece on the grand opening of my boutique!
Well, when Sassy Saddles calls, saying she's found
the latest and greatest in fashion, we hightail without fail!
Now tell me all about your latest collection!
Oh, uh, it's called "Rarity's Royal Regalia".
Royally radiant!
My favorite part of being a designer is finding my inspiration,
and that really wasn't difficult when it came to Canterlot.
Everywhere I looked, the royal city just spoke to me!
I call it "In-spire-ation".
Genius! Simply genius!
I spent hours by the lily pond on the castle grounds,
which inspired this gown - "Water Filly"!
Oh, the whimsy!
Watching Celestia raise the sun each morning literally lit up my day...
This is "Tripping the Light".
Fantastic!
And of course, Luna raising the moon guided me to sleep.
I call this "Over the Moon"!
Well, I certainly am!
And for our finale, I have something very special.
I was inspired by the stained glass window
created in honor of Princess Twilight...
I call this "The Reign in Stain"!
Because the dress is inspired by the-
-stained glass window of a reigning princess!
Yes!
Oh, well, I think "The Reign in Stain" is too difficult to explain!
Especially for the signature piece of a collection?
But I rather like the-
Fillies and gentlecolts,
I, Sassy Saddles, am pleased to introduce
the grand finale of the grand opening of Rarity's Royal Regalia -
the "Princess Dress"!
Success!
Everypony, please follow me
and you can all place your orders for the Princess Dress!
Rarity, I want to be the first pony to congratulate you!
The Princess Dress has just guaranteed Canterlot Carousel's success!
Yeah! Rarity's Royal Regalia is amazing!
And everypony seemed to love the Princess Dress!
You bet your saddle they did.
Rarity now has one hundred orders for her signature gown!
One hundred orders?!
All at one time?!
According to my pattern, the next piece
is The Success of the Signature Dress, so I do not see the problem!
Uh...
Cupcake?
First of all, Sassy Saddles, I would have appreciated
getting to name the final gown from my collection myself.
My research shows that your "Reign in Stain" name
was a play on words that was both very confusing and quite unappealing.
While I see your point, we should have discussed it
prior to the grand opening, Sassy.
My only goal is for Canterlot Carousel to succeed.
That's why I changed the name,
and that is why I took all those orders for the Princess Dress.
But... But receiving orders for one hundred dresses in one day,
it's just too much too soon!
Are you actually saying we should...
cancel these orders?!
Wha... But...
Uh, n-no, Sassy.
Promises were made, and I shall sew my very best
to provide each and every pony a Princess Dress full of TLC.
Oh, thank you, Rarity, thank you!
Oh, satin and silk,
Rarity, are you sure you don't want your friends
to help you make the dresses?
No, Sassy. These orders are my responsibility.
All I have to do is stick to my plan
so I can deliver each and every Princess Dress
in keeping with my Rules of Rarity!
The rules of Rarity guarantee quality
This I can assure
For each and every dress
I vow to give finesse
With time, love, and couture
My favorite moment's when a pony sees it
That special gown that she just adores
That pony's now in style
My hard work's all worthwhile
Oh, yes, it makes my heart
My heart just soar
The rules of Rarity, just a parody
No dress here's unique
The panels all the same
Each colored windowpane
I fashion only makes me want to shriek!
Oh, to create would give me elation
To feel once again some inspiration
Come on now, Rarity
Give me some clarity
Time for your couture love to rule
The rules of Rarity, extra T.L.C.
This feels more sublime
Soon now, they will see how good these can be
With a little extra shine
The rules of Rarity guarantee quality
All can see it's true
These new gems add such flair
Their beauty can't compare
This old style suddenly gleams anew
Is that the customer who ordered this Princess Dress?
I'll take care of her.
You keep working.
Uh, actually, I'd love to see her reaction to this particular dress.
Paisley and poplin, Rarity, look at all the orders
you still have to finish, and you want to take a break?
Now?
Well, it's just I made some really lovely changes to this dress-
You did what?!
But every Princess Dress is supposed to be exactly the same!
Yes yes I know, but these gems just spoke to me, and-
Fine. Go see her reaction.
Hello, and welcome to Canterlot Carousel!
I am so pleased to present to you your-
- Princess Dress! - Finally!
I've been simply desperate to get this ever
since I saw Princess Twilight wearing it on your...
Wait a minute. There's something different.
Well as an artiste, I did take the liberty to change a few minor details.
I, eheh,
I saw these gems glistening in the light, and they just spoke to me.
Aren't they lovely? And so unique!
They're... fine. But they're not what I ordered, are they?
Uh, no. No, they're not.
I want the dress to be exactly like the one Princess Twilight wore.
Understand?
Yes... Y-Yes, of course.
The rules of Rarity
Once stood for something
But now it feels like just some factory
Now every dress I make
With every flaw and mistake
Oh, how it makes my heart
My heart just break
Raving rick-rack, Rarity!
You made two hundred Princess Dresses!
Yes. Isn't it spectacular?
And I have a special surprise for you!
The latest issue of Cosmare magazine just hit the stands!
Canterlot's newest rising star?
And in the hour since the magazine's come out,
we've gotten another hundred new orders for the Princess Dress!
One... hundred more... Princess Dresses?!
I'm the Cosmare cover pony...
I have the most successful shop in Canterlot...
I've gotten everything I ever wanted...
but I'm miserable!
How could you possibly be miserable?
My pattern is perfect!
Cosmare Cover Pony – done!
You have your signature gown, the Princess Dress of Success!
I don't want to make another hundred Princess Dresses!
I have a piece for that!
Assemble the Assembly Line!
You'll never have to sew again!
What?! No!
Yes! Then the Canterlot Carousel never closes!
And Sassy Saddles' boutique succeeds!
Stop! This is not your boutique!
And if this is what success in Canterlot looks like, I want no part of it!
Now, make up flyers for a going-out-of-business sale!
I'm closing Canterlot Carousel!
What?! No! Oh, you can't, Rarity!
I-I've worked too hard to make this a success!
I can't be a part of another failed boutique!
Oh, don't you look lovely?
Nice to see you out here again.
Seems Sassy Saddles isn't rushing to open the door this time.
Welcome to the going-out-of-business sale of Canterlot Carousel.
Hey, is this Princess Dress on sale?
Oh, no, I'm sorry, the Princess Dress has been discontinued.
But there are plenty of other lovely dresses on sale today.
Whoa. This dress completely speaks to my soul.
Can I try it on?
Certainly. The dressing area is right back there.
This is the most amazing of amazing dresses!
Just looking at it brightens my day!
And I'm sure you'll feel even brighter once you try it on!
Do you still have this In-spire-ation that's in the new issue of Cosmare?
Oh, yes, I do. It's-It's right here.
Bats in the belfry! I have to try it on!
Whoa. This dress makes me feel like a princess.
And this dress makes me feel like a princess!
This gown is quite beautiful, but it totally clashes with my complexion.
Hmmm. Perhaps you'd be even more taken with this one.
It was inspired by the fountain in the Canterlot Castle garden.
I call it the "Fountain of Truth"!
It's exactly what I've been dreaming of!
Oh! Well, then I'll finish it, and the gown shall be yours!
How can I have forgotten?
This is what I've been dreaming about!
My favorite moment's when a pony sees it
That special gown that she just adores
That pony's now in style
My hard work's all worthwhile
Oh, yes, it makes my heart
My heart just soar!
Attention, everypony!
Canterlot Carousel will not be closing!
But this stuff's still on sale, right?
Yes, yes, of course.
Oh, Rarity, I'm so sorry.
I focused on that one dress,
and the rest of Rarity's Royal Regalia paid the price.
Well, so did the Princess Dress.
The more I sold the more each dress lost its time,
love, and couture, becoming terrible, lackluster, and common.
I think I finally understand the Rules of Rarity...
and will apply them at my next job.
I beg your pardon?
The Rules of Rarity are only to be applied at Canterlot Carousel!
Which is why you must continue
to manage the boutique while I'm in Ponyville.
- Ponyville? - Well, yes,
I'll come to Canterlot with new designs
and to see the customers of course,
but Ponyville was always going to be my home base.
Bobbins and bodkins, Rarity!
Oh, thank you, thank you, thank you!
And I promise to run everything following your rules.
I would expect nothing less.
Oh, my gosh, a sale! Do you have the Princess Dress?!
No!
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Transcript: Max le Fou
Synchronization: OmegaBowser
Miscellaneous: GoFish
iTunes Resync.: Retropony